ERIC KAUFMAN

 
Comedy Reel 08.29.22
VOLKSWAGEN
Extra Time
 
TACO BELL
Cherished
VOLKSWAGEN
Big Decision
TACO BELL
Wendys
INTERSCOPE RECORDS
Eminem Album Launch
 
Campaign Case Study
This campaign and it's rollout had quite a few pieces - most of them layered in hidden messages and pharmecuetical nonsense detail. For a full explanation, best to watch the case study video first...
 
Broadcast Spot
This thirty-second piece ran on television leading up to Eminem's Saturday Night Live Performance. The voice-over, character dialogue, and legal disclaimers are all breadcrumbs designed for super-fans and the impending album launch...

Executive Creative Director & Writer: Eric Kaufman

Director: Eric Kaufman
Director of Photography: Justin Gurnari
Color: Brandon Chavez, Co. 3